Post by nurnobisorker22 on Feb 20, 2024 5:07:58 GMT
Changing a little, we change a lot" communicates the socio-environmental initiatives carried out by Arcos Dorados and invites customers to take small actions for a sustainable future. Arcos Dorados, the franchise that operates the McDonald's brand in 20 countries in Latin America and the Caribbean, is advancing in the implementation of its corporate socio-environmental strategy, Recipe of the Future, launching the communication platform "Changing a little, we change a lot . " This innovative initiative seeks to motivate clients to make changes in their daily lives that, no matter how small they may seem, can have a great impact for the benefit of the planet and society when done together. In addition, it will make it possible to present in a simple and understandable way the pillars of its ESG ( Environmental, Social and Governance ) strategy, whose evolution and strengthening is reflected in the new 2021 Social Impact and Sustainable Development Report.
Changing a little, we change a lot” is a campaign aimed at consumers that, in addition to publicizing our work on issues of sustainability and social commitment, invites everyone to carry out small initiatives that, when carried out by many, They will make a big difference. For example, if someone recycles their waste at home, it may seem like something minimal, but what happens if millions of people do it simultaneously? It can really bring about significant change .” Santiago Guatemala Mobile Number List Blanco, Chief Marketing and Digital Officer of Arcos Dorados. Due to its leadership and scale, with four million daily customers in the 20 countries where it operates, Arcos Dorados is aware that any small action it takes has the capacity to quickly transform into a change of great impact. For example, in 2018 it stopped providing straws and plastic lids with each soda at the counters of most of its restaurants; and that small change prevented the disposal of tons of single-use plastics.
Under that premise and in the face of the environmental challenges that the planet currently faces, through this campaign the company seeks to inspire others to be an active part of the solution. In addition to appealing to the consumer, the platform's motto is part of the very DNA that guides the daily work of all its work teams. « “By changing a little, we change a lot” is the literal translation of our Recipe for the Future to consumers. Socio-environmental commitments run through the entire company and that is why it is extremely important that the millions of people who choose us every day can know everything we do. We have worked very hard to develop a clear and simple message that consumers can identify with and that motivates them to join these initiatives . Gabriel Serber, Vice President of Social Commitment and Sustainable Development of Arcos Dorados. “Changing a little, we change a lot” will address different topics related to the six strategic pillars of the Recipe for the Future, starting with the circular economy.
Changing a little, we change a lot” is a campaign aimed at consumers that, in addition to publicizing our work on issues of sustainability and social commitment, invites everyone to carry out small initiatives that, when carried out by many, They will make a big difference. For example, if someone recycles their waste at home, it may seem like something minimal, but what happens if millions of people do it simultaneously? It can really bring about significant change .” Santiago Guatemala Mobile Number List Blanco, Chief Marketing and Digital Officer of Arcos Dorados. Due to its leadership and scale, with four million daily customers in the 20 countries where it operates, Arcos Dorados is aware that any small action it takes has the capacity to quickly transform into a change of great impact. For example, in 2018 it stopped providing straws and plastic lids with each soda at the counters of most of its restaurants; and that small change prevented the disposal of tons of single-use plastics.
Under that premise and in the face of the environmental challenges that the planet currently faces, through this campaign the company seeks to inspire others to be an active part of the solution. In addition to appealing to the consumer, the platform's motto is part of the very DNA that guides the daily work of all its work teams. « “By changing a little, we change a lot” is the literal translation of our Recipe for the Future to consumers. Socio-environmental commitments run through the entire company and that is why it is extremely important that the millions of people who choose us every day can know everything we do. We have worked very hard to develop a clear and simple message that consumers can identify with and that motivates them to join these initiatives . Gabriel Serber, Vice President of Social Commitment and Sustainable Development of Arcos Dorados. “Changing a little, we change a lot” will address different topics related to the six strategic pillars of the Recipe for the Future, starting with the circular economy.